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Welch Materials Unveils New Column Packaging as Part of 2025 Brand Upgrade

Welch Materials Unveils New Column Packaging as Part of 2025 Brand Upgrade

To our valued customers and partners,

We are pleased to announce that Welch Materials, Inc. has officially launched a comprehensive brand upgrade, beginning in early 2025. This initiative reflects our continued commitment to professionalism, innovation, and a global outlook. As part of this upgrade, we have introduced a refreshed look and feel across our logo, visual identity, and product packaging—ushering in a new chapter for Welch in scientific analysis.

New Packaging for HPLC Columns

As a key component of this transformation, the packaging design for Welch’s core chromatography column products has been completely renewed. Key updates include:

  • Enhanced Visual Identity: We now feature a redesigned logo and a modernized color scheme to reinforce brand recognition and technological sophistication.
  • Improved Functionality: Box structures have been optimized based on user feedback to deliver a better unboxing and handling experience.
  • Eco-Friendly Approach: Printed instruction manuals have been phased out. Users can now access digital versions via QR code, which will also be available on our official website.
New Column Box
New
Original Column Box
Original

Transition Period

Starting from late April 2025, new packaging will be gradually introduced. During this transition period, both old and new versions may be shipped. Please be assured:

  • Same Product, Same Quality: The changes affect only the packaging appearance. Product specifications, manufacturing processes, and quality standards remain unchanged.
  • Traceability and Authentication: Complete product information and batch numbers are clearly labeled on both versions. Customers can verify product authenticity via customer support or by scanning the QR code on the packaging.

If you have any questions about the new packaging or product details, feel free to contact us at info@welchmat.com.

At Welch Materials, we remain dedicated to delivering innovation through technology and earning your trust through consistent quality. This brand upgrade is not just a visual refresh—it is a reaffirmation of our mission to create greater value for our users.

Thank you for your continued support.

Welch Materials, Inc.